Oct 8, 2021
Bari Rosenstein, Social Media Manager at Auntie Anne's Pretzels, joins this episode of Social Pros to talk all about her winning social media strategy.
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Full Episode Details
Bari Rosenstein, Social Media Manager at Auntie Anne's Pretzels, is back on the Social Pros Podcast, this time to share her strategies behind promoting pretzels to a growing fanbase.
Impressively, Bari works as a social team of one but collaborates with other social media managers in the Focus Brands portfolio and beyond. In this episode, she discusses how Auntie Anne’s likes to use user-generated content from its passionate fans to create relatable social content.
Bari also explains how she reaches out to influencers and how a simple gift of free pretzels led to a highly successful campaign during the Olympics.
One of the reasons Bari loves her current role is that it’s so open to trying new creative ideas. That’s why she’s been experimenting with the increasingly popular Auntie Anne’s TikTok channel.
In This Episode:
Resources
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