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Social Pros Podcast

Feb 24, 2023

Striking the right balance between fun and serious on social is the key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.   

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Full Episode Details  

In This Episode:  

When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there’s no perfect brand voice. 

But today’s Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke!  

Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan. 

He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok. 

Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book. 

  • 0:00 – Introduction 

  • 4:30 – Introducing Joshua 

  • 5:13 – What does Beyond Identity do? 

  • 6:41 – Unpacking Beyond Identity’s fun social 

  • 10:09 – Light-hearted vs serious – finding the balance 

  • 12:16 – Pitching more ‘radical’ ideas to senior teams 

  • 18:28 – You are speaking to people! 

  • 19:57 – Tips for social teams creating videos 

  • 24:05 – How to back up your social decisions 

  • 25:26 – Leveraging YouTube Shorts and TikTok 

  • 27:23 – Different topics on different platforms 

  • 28:55 – Find Joshua & Beyond Identity 

  • 29:39 – The lowdown on Joshua’s book 

  • 30:31 – Parting advice from Joshua  


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