How Cassie Petrey Turns Rockstars into Social Pros

Jan 13, 2023

This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.  

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Full Episode Details  

When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video. 

But our latest guest knows the ins-and-outs of the megastars’ social strategies… 

Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social. 

She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused. 

Plus, tune in for plenty of Backstreet Boys fangirling! 

In This Episode: 

• 5:00 – Introducing Cassie 
• 6:29 – Cassie’s journey in social 
• 14:05 – Social media as the benchmark of success 
• 16:16 – Why she pushes clients to remember non-social goals 
• 20:54 – Coaching clients on big social media changes 
• 28:56 – Highlighting under-utilized platforms 
• 36:26 – Where to find Cassie 
• 37:37 – Final advice for social pros 

Resources 

• Get the new State of Marketing report for free from Salesforce 
• Schedule a consultation with ICUC 
• Grab your free Social Media Audit Bundle 

Visit SocialPros.com for more insights from your favorite social media marketers.