Preview Mode Links will not work in preview mode

Social Pros Podcast

Jul 31, 2020

Luka Dukich, the Director of Content for the Chicago Bulls, is our guest on this episode of Social Pros, where we talk about why being adaptable is key for social media success no matter what’s going on in the world.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Are you adaptable on social media?


Adapting to change quickly is something that we’ve all had to master since COVID-19 replaced ‘normal life’ with a great level of uncertainty. But we didn’t just adapt our personal lives to reflect recent changes in the world, we’ve also had to adapt our social media presence.


Luka Dukich, the Director of Content for the Chicago Bulls, has managed to adapt the sports team’s entire social media strategy in response to recent changes with poise, professionalism, and a level of success we can all aspire to.


Luka understands that you “can’t control what you can’t control,” and has found other ways to get creative on social even when no games are going on. He has done an incredible job maintaining and, in many cases, increasing fan engagement across the team’s social media channels.


In This Episode:


  • 05:40 – A look at the unusual content schedule for social pros at the Chicago Bulls
  • 07:49 - How Chicago Bull’s social media team is structured
  • 13:11 – Why Chicago Bulls have other social media accounts separate from the main accounts
  • 20:18 – How they track the demographics of their different social media accounts
  • 22:05 – How Chicago Bull’s content strategy has pivoted in response to COVID-19
  • 29:55 – How Luka and his team engage with their fans on social
  • 33:44 – How Luka handles video and photo rights in publishing
  • 36:05 – How Luka’s agency experience prepared him for his current role
  • 41:03 – How ‘The Last Dance’ impacted the Chicago Bulls


Visit for more insights from your favorite social media marketers.