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Social Pros Podcast


Sep 16, 2022

Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it.

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Full Episode Details

In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity.

But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “does anyone want to hear this?”

That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world.

Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn.

In This Episode:

  • 05:17 – Building a personal brand on LinkedIn
  • 09:37 – What works well for Brian on LinkedIn?
  • 12:22 – Brian’s go-to LinkedIn features
  • 17:37 – Overcoming impostor syndrome on the platform
  • 22:45 – Making great social media decisions
  • 30:53 – How experimental should you be on social?
  • 35:04 – How Brian got into teaching future marketers
  • 39:55 – Brian’s advice for budding social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.