How Government Can Use Funny to Win In Social

May 21, 2021

Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission, joins the Social Pros Podcast to chat about social strategy and public safety messages.

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Full Episode Details

How do you spread an important safety message over social media? Should you stay serious or make it a bit more fun?

It all depends on the audience, timing, subject matter, and a whole host of other things.

Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission (USCPSC), describes his process for crafting messages that engage and resonate.

Joe shares how the USCPSC balances serious messaging with fun and inventive graphic design to get the message across in the best way possible. You’ll also hear some of the strategies around notorious internet trends like laundry pod consumption and more.

Joe also discusses his approach to social media in general and why it’s vital to always keep learning and developing your skills.

In This Episode:

• 5:32 – Joe explains what the United States Consumer Product Safety Commission does
• 7:04 – Joe names a few examples of his favorite USCPSC graphics
• 9:40 – How the USCPSC became very graphic-focused in its messaging
• 12:38 – The balance between making serious life-saving messages fun vs. serious
• 18:20 – Why Joe would love his strategies to be tested to see how successful they are beyond the social sharing aspect
• 19:10 – How the USCPSC collaborates with broadcast media to share important safety messages
• 22:07 – What the approval process looks like for new content
• 27:10 – How the USCPSC approaches social listening to keep on top of potentially dangerous internet challenges
• 31:26 – Why Joe believes you should always try out new social media channels
• 34:00 – Why you always need a vision for what you want to achieve in a government agency
• 38:50 – Joe’s advice for dealing with intentionally spread misinformation on social media
• 43:32 – Joe’s one tip for anyone looking to become a social pro
• 46:33 – Why Joe would pick Guillermo del Toro to have a video call with

Resources

• Get the new State of Marketing report for free from Salesforce
• Download the Social Media Metrics template from Supermetrics
• Download Upfluence’s Brand Influence Ranking Report

Visit SocialPros.com for more insights from your favorite social media marketers.