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Social Pros Podcast

Sep 7, 2018

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.


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In This Episode

  • How to set up a social media center to manage social teams across multiple brands
  • How to customize social engagement for each brand and audience
  • How to build customer loyalty without just going for the sale
  • Why social is about long term gains rather than immediate returns



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