Jonah Berger, bestselling author and
Marketing Professor at The Wharton School, joins the Social Pros
Podcast to discuss harnessing the power of influence to capture
your audience’s attention and loyalty.
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.