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Social Pros Podcast

Aug 24, 2018

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.


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In This Episode

  • Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology
  • How Neal developed the social selling curriculum at Rutgers University
  • Why social is ultimately based in the marketing department
  • Why influencer marketing is the next step in B2B social media
  • Why AI is powerful but it belongs in the background
  • Why more influencer marketing is the biggest need in B2B social media in 2018




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