How Influencer Marketing Powers B2B Social Media

Aug 24, 2018

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology
• How Neal developed the social selling curriculum at Rutgers University
• Why social is ultimately based in the marketing department
• Why influencer marketing is the next step in B2B social media
• Why AI is powerful but it belongs in the background
• Why more influencer marketing is the biggest need in B2B social media in 2018

 

Resources

• Neal Schaffer Website
• ICUC
• Salesforce

 

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