Preview Mode Links will not work in preview mode

Social Pros Podcast

Dec 17, 2021

Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Kristen Maldonado, Senior Manager of Social Media at MTV, is on the Social Pros podcast to share how the team over at MTV managed to build such a fantastic community and fan base.

As a lover of pop culture herself, Kristen appears to have the perfect job. Kristen explains that rather than relying on boring, false Tweets and overly manufactured campaigns, the approach at MTV is more about posting from one fan to another. The social media team at MTV are all huge fans of the artists and movies they post about, which goes a long way in making the content feel more authentic and exciting.

This, Kristen explains, is key to building a strong community and boosting engagement with fans.

Kristen talks about why MTV prioritizes social listening, and she also shares a glimpse into how they put together Instagram campaigns and test out different content formats. She also explains how being a content creator on the side has helped her in her career and why it’s her top tip for other social pros.

In This Episode:

  • 3:44 – Kristen explains how the MTV social team are just as excited as the fans
  • 5:30 – How the MTV social team manages to produce so much content with a small team
  • 7:24 – How MTV’s social team members collaborate with different content calendars
  • 9:50 – The balance between pre-planned content and posting lightning-fast reactions to news stories
  • 10:42 – The role of social within the MTV brand as a whole
  • 13:14 – Kristen explains how they coordinate with artists and how it plays out to the fans
  • 16:55 – How the social team at MTV put together such a successful IGTV campaign with celebrities
  • 20:11 – How MTV’s social team tests different content formats
  • 23:18 – How the voice of MTV’s social channels came to be
  • 26:34 – What MTV looks for when hiring new team members
  • 28:33 – Why having a content creator background is so helpful for a social media career
  • 32:33 – Kristen gives her top pick for an underrated show everyone should watch
  • 35:26 – Kristen’s top tip for those looking to become a social pro


Visit for more insights from your favorite social media marketers.