Preview Mode Links will not work in preview mode

Social Pros Podcast

Nov 30, 2018

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.


Special thanks to our sponsors:


In This Episode

  • 05:46 - Why it takes risk to find success
  • 07:02 - How to balance creative content with targeting to maximize effectiveness
  • 10:53 - How Purple leverages content to stay fresh on potential customer’s minds
  • 15:07 - How Purple incorporates Pinterest into their social strategy
  • 22:53 - How to convert customers into evangelists




Visit for more insights from your favorite social media marketers.