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Social Pros Podcast

Sep 11, 2020

Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, joins the Social Pros Podcast to talk about how his scrappy social media team leads the way with innovative and creative ideas.

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Full Episode Details

Believe it or not, there was a time when businesses doubted whether they actually needed a social media team at all. Nowadays, brands and organizations have realized that they don’t just need a presence on social, but that social media needs to be a key part of their marketing strategy.

The good news is that your company does not need a huge social team to make your brand known. Small social teams can have massive impact and Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, has got evidence to prove it. He and his small social team have made history within the company, breaking sales records and expanding the company’s online presence.

Thanks to the team’s scrappy attitude, they have managed to leverage the true power of social and fuel brilliant results. Since it’s a relatively small team, being scrappy and wearing a lot of different hats has attributed to the team’s undeniable success.

In This Episode:

  • 03:03 – What Edible Arrangements is and how the company works
  • 04:34 – How the social media team works with marketing and communication colleagues to build a genuine relationship with the company’s audience
  • 06:06 – How to advertise and market to Twitch consumers
  • 13:20 – How being ‘scrappy’ has helped the social team come up with new and innovative ways to engage people
  • 17:24 – How franchisees create their own social channels and how everything remains aligned
  • 21:35 – How the social team educated and empowers the franchisees
  • 23:45 – How Edible Arrangements and franchisees handle customer data
  • 27:32 – How to measure conversations and engagement on social
  • 30:40 – How Uzair’s team diversifies their marketing budget and strategy
  • 33:12 – Uzair predicts how social media at Edible Arrangements will evolve


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