How Social Media Powers the Sam's Club Brand

Apr 16, 2021

Natalie Hite, Associate Director of Brand Marketing at Sam’s Club, joins the Social Pros Podcast in part two of a five-part Social Pros Deep Dive series.

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Full Episode Details

In this five-part Deep Dive into Sam’s Club, we look at how their busy team executes its social media strategy.

For an insider look at how Sam’s Club’s social media team operates, each episode features a different social team member. They speak a bit about their role and how they fit into the now-huge social media team at Sam’s Club.

What makes the Sam’s Club brand so unique?

In the previous episode of the Social Pros Deep Dive series, Sabrina Callahan spoke about how she focused on getting the brand right before anything else.

In this episode, part two of the Deep Dive series, Natalie Hite, shares more details about what makes the Sam’s Club brand so special – and how social media fits into that. She talks about why “brand storytelling has been our primary objective.”

Natalie discusses how vital connection, communication, and brand storytelling are to Sam’s Club and how her role as Associate Director of Brand Marketing helps drive results.

All episodes of this series are out now, ready to binge!

As this is a brand-new series, we’d love to hear some feedback on what you think of the Social Pros Deep Dive. Please share any thoughts you have by emailing Jay directly at [e-mail].

In This Episode:

• 5:38 – Where Natalie’s role fits into the Sam’s Club team
• 6:55 – Natalie’s experience of watching the social team grow so quickly
• 8:43 – What Sam’s Club’s brand promise is and what it means
• 10:02 – How Natalie adapted from traditional media to social
• 13:02 – How social media became the quickest way to communicate with members
• 13:36 – Why Sam’s Club takes a “social-first approach”
• 15:50 – How the Sam’s Club social media team collaborates with other departments
• 18:15 – Natalie’s take on traditional vs. social media
• 19:39 – How Sam’s Club targets many different customer types with its content
• 22:43 – How Sam’s Club taps into the ethos of different audiences by asking for feedback
• 25:47 – Why Sephora and Ben & Jerry’s are “north stars” for Sam’s Club
• 28:00 – How Sam’s Club uses storytelling to resonate with audiences
• 31:34 – How the Sam’s Club vendors get involved with Sam’s Club’s social pushes
• 34:30 – Natalie’s top tips for becoming a social pro
• 37:43 – Natalie shares who she’d love to have a video call with

Resources

• Get the new State of Marketing report for free from Salesforce
• Download Upfluence’s Brand Influence Ranking Report
• Download the Social Media Metrics template from Supermetrics

Visit SocialPros.com for more insights from your favorite social media marketers.