Preview Mode Links will not work in preview mode

Social Pros Podcast

Jun 26, 2020

Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, joins the Social Pros Podcast to talk about how she and her team has leveraged social to bring over 4000 clubs together during difficult times.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud

Full Episode Details

Social Unites

Not everyone agrees with each other on social media. Spontaneous (and often heated) debates can spark from the most unlikely post or tweet. So, who would have thought that when COVID-19 sent millions into isolation that social media would be the very thing that helps bring people together?

Social has played a significant role in bringing families, friends, and colleagues together during an incredibly difficult time. Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, has managed to successfully leverage the power of social to bring over 4000 clubs together to support one worthy cause.

As you can imagine, this was no easy feat considering each of the 4000+ clubs are in different locations around the country, each with their own CEO, leadership, and teams. So, how did Tiffany work with all of these clubs to ensure everyone told the same story in unison so that they could continue their work helping make great futures a reality for America's youth? Find out on this inspiring episode of Social Pros!

In This Episode:

  • 03:50 – How Tiffany works with marketing and communications colleagues
  • 09:26 – How to change an organization’s view on social media
  • 12:37 - How the clubs leveraged internal talent, virtual programming, and social during COVID-19
  • 18:45 – Why it’s so important to come together during difficult times
  • 20:47 – Tiffany talks about the club’s partnerships with people such as Denzel Washington, Katy Perry, and Beyoncé
  • 28:00 – How to determine what messages go out on which social channels
  • 33:08 – How Tiffany makes sure that messages are consistent across all 4000+ clubs

Visit for more insights from your favorite social media marketers.