How to Become a Social Audio Superstar

Mar 25, 2022

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms.

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Salesforce Marketing Cloud

While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces?

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it’s all about wiping the slate clean and looking at things from a different angle. He’s on this episode of Social Pros to share his journey to becoming the world’s first social audio influencer.

Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space.

In This Episode:

• 3:15 - Abraxas explains what it means to be the world’s first social audio influencer
• 4:41 - How Abraxas got his start with social audio
• 7:18 - Why Clubhouse dominates the social audio space
• 10:02 - Cultivating a community on social audio spaces vs. traditional channels
• 12:30 - What it takes to be successful as a social influencer
• 14:32 - What inspired Abraxas to start his own show
• 17:10 - Why social audio influencers can fit in anywhere
• 21:53 - Abraxas’ take on what brands should do before reaching out to influencers
• 23:37 - What brands should consider when working with social audio influencers
• 25:59 - Why some brands haven’t been able to leverage Clubhouse effectively
• 30:11 - The effect of the abating pandemic on the social audio space
• 35:01 - Abraxas’ take on untapped opportunities in social audio
• 38:35 - Abraxas’ advice for anyone looking to become a social pro

Resources

• Get the new State of Marketing report for free from Salesforce
• Check out Abraxas on Clubhouse
• Follow Abraxas on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.