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Social Pros Podcast

Nov 20, 2020

Sallie Poggi, Director of Social Media at the University of California, Davis (UC Davis), joins the Social Pros Podcast to talk about social media crisis management and how to cultivate culture change within an organization using social media.

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Full Episode Details

Use Social Media to Create Positive Change

Do you remember when social media was more like an experiment for brands than a real business strategy? Back then, brands did not grasp the potential that social media offered. Nowadays, social practitioners are a key part of the fabric of an organization.

Sallie Poggi, Director of Social Media at the University of California, Davis (UC Davis), reminisced about a time when social media practitioners weren’t deemed as necessary as they are now. Today, instead of “tweeting in the corner,” we have a seat at the table and help to “make decisions and set strategy from a high level.”

Social media is used for so much more than updating followers about what you had for lunch. When used properly, social media can be leveraged to build relationships and create culture change across an entire organization.

In This Episode:

  • 07:56 – How the social media team at UC Davis operates
  • 11:18 – How Sallie established her own department and how it helped to elevate her at the table
  • 18:15 – What you can do to get other social media communicators on your side
  • 21:48 – How COVID-19 has shifted Sallie’s approach to social media crisis management
  • 26:06 – What social media metrics Sallie tracks
  • 30:04 – How Sallie got the UC Davis Street Team program off the ground


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