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Social Pros Podcast

Aug 4, 2023

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Full Episode Details  

What’s the best way to collect meaningful audience insights? 

As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.  

On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume. 

Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing. 

In This Episode: 

  • 0:00 – Introduction 

  • 2:51 – Amanda’s career to date 

  • 7:47 – Her thoughts on Threads  

  • 16:35 – The best Threads strategy 

  • 19:57 – Why not to go hard on posting 

  • 24:44 – New ways to research audiences without metrics 

  • 36:06 – Amanda’s final two 

  • 40:29 – Outro  



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