Jun 11, 2021
Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, joins this episode of Social Pros to talk about storytelling and problem-solving with social media.
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Full Episode Details
What is the best way to create a message and narrative that truly resonates with your audience?
Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, says it’s about answering their real questions.
In business, many of us think we have solutions to our audience’s problems. We try to work backward and squeeze it into our audience’s story. But Tamsen says we should take a step back.
We need to solve the problems our audience thinks it has first, even if we believe it’s something different. Tamsen is a big believer in creating a story in your marketing and social media, an idea she explores in detail in her book "Find Your Red Thread."
In this episode of Social Pros, Tamsen shares her thoughts on making your ideas shine, why storytelling is so important, and how you can deliver real solutions that audiences want.
In This Episode:
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