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Social Pros Podcast

Jul 16, 2021

Amanda Russell, Professor at the University of Texas & Northwestern University, and author of "The Influencer Code: How to Unlock the Power of Influencer Marketing" joins Social Pros to discuss the power of influencer marketing.

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Full Episode Details

Amanda Russell is a university professor, speaker, marketing strategist, and author. She joins the Social Pros Podcast to share her wide-ranging experience and expertise in influencer marketing.

Her fantastic insights include what influencer marketing is vs. what it isn’t, the common mistakes businesses make, and how to get influencer marketing right.

Amanda shares the three top misconceptions people have about influencer marketing including what it is and the best way to use it to boost your brand. She also challenges the idea that social media = influencer marketing. She says that just because someone is a content creator does not mean they are just an influencer.

In This Episode:

  • 4:43 – What people get wrong about the word “influencer”
  • 6:48 – The three major misconceptions of influencer marketing
  • 10:24 – The importance of trust and why it needs to be prioritized
  • 13:59 – Why influencer marketing is the future of marketing
  • 15:40 – The problem of viewing influencer marketing as a transactional thing
  • 20:57 – The three steps of the “Influencer Code”
  • 24:52 – Why influence is not universal
  • 28:50 – Why businesses need to prioritize building relationships with influencers
  • 34:29 – The important relationship between the marketer and the influencer
  • 41:40 – What businesses can do to shift the way they view influencer marketing
  • 43:35 – Amanda’s top tip for those looking to become a social pro


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