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Social Pros Podcast

Jul 19, 2019

Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience.

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Salesforce Marketing Cloud



Defeat the challenges of UGC

User-generated content has equipped brands with an infinite pool of videos and images to share with their audience. But, there’s a lot to think about when it comes to building a user-generated content strategy and making sure you’re not stepping on any legal toes is just the tip of the iceberg. 

A simple search on Instagram is all it takes to pull up millions of photos and some of them are good enough that brands want to use them. The combination of different educational resources available to help improve your images has led to this renaissance of photography that many of us could never have predicted, according to the Vice President of Marketing at CrowdRiff, Amrita Gurney.

With a software platform like CrowdRiff, you can find UGC images that you can license and reuse for other purposes, helping your brand to promote authenticity, build trust and drive purchasing decisions.


In This Episode: 

03:52 – How brands can use CrowdRiff to get smarter with the way they use visual content to attract audiences

05:34 – How to get permission to use UGC photos

08:43 – Different ways that you can use UGC photos to promote your brand

10:26 – How to approach licensing and securing the rights to use UGC images

13:25 – How CrowdRiff uses AI to curate relevant images

15:54 – Tips for choosing visuals that perform well on social

26:21 – How the quality of images has evolved over the years



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