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Social Pros Podcast

Dec 7, 2018

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.


Special thanks to our sponsors:


In This Episode

  • 03:18 - How to define an iconic business
  • 06:21 - How to measure your brand’s distinctiveness
  • 09:05 - Why you should stop selling
  • 15:11 - How to use social to achieve distinction
  • 24:31 - How to encourage consumers to talk about your business through social




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