How to Use Social Media to Create a Fanocracy for your Brand

Jan 3, 2020

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a ‘Fanocracy’ for themselves.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for.

The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’

Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand.

In This Episode:

• 04:38 – What a fanocracy is and why your brand needs one
• 07:47 – The importance of building human connections with your fandom
• 11:42 – What’s really going on in our brains when we develop true human connections
• 15:44 – How to leverage visual social media content to create strong emotional connections with people
• 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy
• 32:22 – How to get team members involved in creating a fandom for your business
• 37:18 – How the fan movement has impacted PR and social

Resources

• Get the new State of Marketing report for free from Salesforce
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
• Download Salesforce’s FREE e-book - 50 Social Media Best Practices
• Read David’s new book, Fanocracy: Turning Fans into Customers and Customers into Fans
• Check out David’s book, New Rules of Marketing and PR
• Read David’s book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Visit SocialPros.com for more insights from your favorite social media marketers.