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Social Pros Podcast

Jan 3, 2020

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a ‘Fanocracy’ for themselves.

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Full Episode Details

In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for.

The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’

Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand.

In This Episode:

  • 04:38 – What a fanocracy is and why your brand needs one
  • 07:47 – The importance of building human connections with your fandom
  • 11:42 – What’s really going on in our brains when we develop true human connections
  • 15:44 – How to leverage visual social media content to create strong emotional connections with people
  • 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy
  • 32:22 – How to get team members involved in creating a fandom for your business
  • 37:18 – How the fan movement has impacted PR and social


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