How to Use Social Media to Launch a Tequila Brand

Sep 29, 2017

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why starting from scratch means letting your friends and families be the advocates you don’t have
• How investment in sharing your brand’s backstory leads to faster and deeper engagement with consumers
• How a background in the arts leads to building a good foundation in business communication
• Why successful guerrilla marketing means starting online before taking it to the streets

Resources

• Richard Pomes on Twitter: @RichardAPomes
• Nick Hasselberg on Twitter: @NickHasselberg
• Ghost Tequila on Facebook, Twitter, Instagram
• Peaches and Herb
• Summon The Spirit
• Ghost Tour
• Drizly
• Steppenwolf Theatre Company

Visit SocialPros.com for more insights from your favorite social media marketers.