How Vidyard Generates Leads with LOLs

Jan 6, 2023

It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. 

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Salesforce Marketing Cloud 

ICUC 

Full Episode Details  

We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else! 

So, is it time social media teams took a leaf out of their book? 

On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”. 

He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok. 

Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social. 

In This Episode: 

• 4:39 – Introducing Tyler 
• 7:13 – Background on Vidyard 
• 8:52 – Tyler’s journey to social 
• 11:20 – Keeping conversation fluid across platforms 
• 15:20 – Why social media is a creator game 
• 19:10 – Cultivating creator curiosity in a B2B team 
• 27:27 – B2B brands – can they generate leads on TikTok? 
• 32:08 – Media brand vs company brand 
• 37:47 – Final advice from Tyler Lessard 

Resources

• Get the new State of Marketing report for free from Salesforce 
• Schedule a consultation with ICUC 
• Grab your free Social Media Audit Bundle 
• Connect with Tyler on LinkedIn 
• Follow Tyler on Twitter 
• Buy ‘The Visual Sale’  

Visit SocialPros.com for more insights from your favorite social media marketers.