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Social Pros Podcast

Jul 10, 2020

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros podcast to talk about the 2020 Social Media Marketing Industry Report and why video may be the only viable place to innovate in social media.

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Salesforce Marketing Cloud

Are you innovative on social media?

Video is one of the most effective ways to pull people into your content. If you’re not already incorporating video in your social media marketing, you risk missing out on opportunities for real growth, engagement, and innovation.

Michael Stelzner, the Founder of Social Media Examiner, started with a blog, which quickly became one of the most popular blogs about social media in the world. Since then, Mike and his team have pivoted toward video and for good reason. Video is where innovations are happening on social and Mike went as far as claiming that video is the only area where we’re seeing a lot of innovation on social media.

We dive into all of this further on this episode of Social pros, where we take a look at some key findings from Social Media Examiner’s 2020 Social Media Marketing Industry Report, which surveyed more than 5,200 marketers about how they use social media.

In This Episode:

  • 02:43 – Why Social Media Examiner are holding an online Instagram Summit
  • 08:52 – Why live videos have dropped in popularity recently
  • 13:49 – Why marketers should pay more attention to YouTube
  • 19:24 – How Social Media Examiner repurposes videos into full-length articles
  • 21:03 – How brands can decide where to focus their efforts
  • 23:52 – The problem with messenger bots
  • 30:24 – The changing usage of social media in 2020
  • 35:56 – Why video may be the only innovative medium on social media
  • 37:27 – Whether marketers are likely to ‘take the TikTok plunge’



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