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Social Pros Podcast

Dec 14, 2018

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.


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In This Episode

  • Why storytelling has become more than just advertising
  • How influencer marketing has affected the way businesses tell stories
  • Why storytelling isn’t just for B2C
  • Why your strategy shouldn’t center around a single platform or channel
  • Why your reactive and proactive social channels should be consistent
  • How to balance your internal culture with the various cultures of your customers in storytelling
  • How to adapt successful practices without copying other brands




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