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Social Pros Podcast

Nov 22, 2019

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media.

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Full Episode Details

With organic reach diminishing, is social media headed for a bumpy future whereby the only way to get noticed is to pay for it?

Our guest on this episode of Social Pros, Michael Stelzner, the Founder of Social Media Examiner, certainly thinks so, stating, “marketers gulp as customer acquisition costs rise,” and he’s not wrong.

According to Mark Zuckerburg, there are 7 million active advertisers on Facebook. That’s a lot of competition and the cost of advertising is rising rapidly with no sign of slowing down. Not only that, but more than half of all Google’s organic search results end in zero clicks.

So, what can marketers do to be seen in an age where organic reach seems to be on the way out? You’ll have to listen to this episode of Social Pros to find out!


In This Episode:

  • 04:20 – Why marketers are likely to focus more on video as customer acquisition costs increase
  • 12:13 – How Social Media Examiner are using links to develop a community on Facebook
  • 16:16 – What Michael would recommend the board of YouTube does differently
  • 21:16 – How marketers can leverage Instagram Stories to advertise their business
  • 23:55 – How Michael plans to get up to 25,000 views per YouTube video in 2020
  • 28:27 – How marketers are using automation and an insight into the ‘dark side’ of automation and bots
  • 32:55 – Why older people are more likely to survive on social than the younger generation