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Social Pros Podcast

Dec 18, 2017

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.


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In This Episode

  • How backstory telling is a new take on traditional storytelling for brands
  • How associating with a particular cause or political view has become a marketing tool for many companies
  • Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
  • How trends can sometimes create an opposition, or “anti-trend”
  • Why personalized ads can lead to over targeting
  • How a younger generation has led to the anti-nostalgic trend of disappearing content
  • How people are adapting to the mass amount of content available



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