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Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture

Nov 24, 2023

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. 

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Full Episode Details  

Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community. 

Also in this episode, Mariya tells us why we should think of influencers as “advocates for our brand” and choose wisely when we work with creators.  

Plus, Anthony shares why social media managers should be the “eyes and ears for your brand on social” and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals. 

In This Episode: 

  • 3:23 - What mistakes brands are making when working with creators 
  • 9:35 - Why should brands not hop on trends? 
  • 17:03 - Balancing authentic trend-hopping with regular content 
  • 18:42 - The impact of going viral in your own community 
  • 25:16 - How should brands respond to cancel culture? 
  • 34:06 - What is a social media manager? And what does the role mean? 

Resources 

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