Apr 5, 2019
Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, joins the Social Pros Podcast to discuss the role and impact of artificial intelligence in the digital marketing universe.
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In This Episode:
06:18 – How AI will impact digital marketing and creative roles
09:18 – How AI can assist with content generation and the decision-making process
15:24 – How social media professionals can harness the power of AI
19:55 – The difference between algorithms and artificial intelligence
22:17 – Why businesses need to think about the problems they can solve with AI before investing in the software
22:22 – How you can use AI to forecast search terms for your marketing campaigns
29:16 – How an organization’s ethics influences AI applications and software
35:09 – Why natural language generation is the ‘next big thing’ in AI marketing
The AI Landscape in Marketing
Whispers in tech labs, digital marketing agencies and offices around the world disclose a certain amount of trepidation that computers will take over jobs. The evolution of artificial intelligence is relentless.
You could leave the room to grab a cup of coffee, and by the time you sit back down at your desk, you’ll read headlines promising a new, more advanced model for natural language generation or even content creation. But, is this enough of a reason for marketers and those working in creative industries to feel intimidated or threatened by AI?
As Christopher S. Penn predicts, in the near future, either your job will be to manage the machines, or the machines will manage you. But, if you learn to prepare your career for AI and understand how you can harness its power without making yourself redundant, you’ll secure your position for many years to come.
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