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Social Pros Podcast

Dec 8, 2017

Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.


Special thanks to our sponsors:


In This Episode

  • Why many millennials don’t understand branding
  • How the move to digital has affected the passing of branding knowledge from generation to generation
  • Why social media engagement doesn’t always equal brand value
  • Why having a cause and putting it forward can solidify your brand image
  • How to be a marketing leader and approach marketing from an educational standpoint
  • Why your social media content should be dictated by a brand story



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