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Social Pros Podcast

Oct 9, 2020

Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z.

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Full Episode Details

Are you still trying to figure out how to reach and connect with Gen Z? New generations are rapidly changing how brands engage with their audiences. The problem is, for many brands, younger generations are still a vast mystery.

Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the fundamental differences in how Gen Z thinks about digital and social, and it is manifestly different from what many of us might think.

By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to create marketing messages that target new generations. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we’ve ever done.

In This Episode:

  • 03:55 – The foundational impact that social media has had on Gen Z
  • 07:21 – How to craft social media messages that Gen Z want to engage with
  • 13:25 – How Gen Z’s can be influential to older audiences that brands want to attract
  • 17:50 – Why Gen Z trusts social media influencers, even though they’re being paid
  • 21:02 – How Gen Z alters their behavior and choices based on online reviews
  • 25:46 – Why brands must agree on the non-negotiables of their organization before deciding what to post on social media
  • 30:38 – How to balance your social media content in a way that attracts Gen Z



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