The US Bank Paid Social Program Is Remarkable

Aug 25, 2017

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How party research before the campaign leads to more effective measurements of success
• Why building and maintaining customer loyalty means close social listening and rapid customer service responses
• How successful traditional marketing campaigns lead to impactful social strategies
• Why launching your social career means stepping out of your comfort zone

Resources

• Jason Schober on Twitter: @jschobes
• U.S. Bank on Facebook, Twitter, and Instagram
• The Power of Possible
• Tour Possible

Visit SocialPros.com for more insights from your favorite social media marketers.