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Social Pros Podcast

Jan 31, 2020

Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video.

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Full Episode Details

Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.

Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.

As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.

In This Episode:

  • 03:52 – What TrackMaven’s data reveals about paid social vs. organic social
  • 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it
  • 11:33 – Why you need to be a citizen of whatever social platform you’re using
  • 16:46 – The importance of being authentically human on social
  • 17:48 – Why creativity should be seen as a learnable skill
  • 27:19 – How Allen uses episodic video content on LinkedIn
  • 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm


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