Can Social Media Succeed Without a Big Dose of Humanity?

Feb 22, 2019

Mark Schaefer, Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion, joins the Social Pros Podcast to discuss humanity in business and helping people belong.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• 05:29 - Why the power of marketing has largely been put into the hands of consumers
• 10:50 - Why social media is enforcing tribal behavior
• 14:00 - Why culture equals marketing
• 22:19 - How businesses can help people find a sense of belonging
• 27:00 -  How technology can both help and hinder businesses in being more human

 

Resources

• Get the new State of Marketing report for free from Salesforce here.
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
• Get Mark’s new book Marketing Rebellion here.

 

Visit SocialPros.com for more insights from your favorite social media marketers.