Social Pros Podcast: How Higher Ed Can Boost Social Media Performance with Empathy and Design

How Higher Ed Can Boost Social Media Performance with Empathy and Design

Sep 30, 2022

Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy.

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Full Episode Details

The marketing landscape is constantly changing. This means it’s increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve.

In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more.

Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.

In This Episode:

4:20 – RJ explains his job role and background
7:27 – Why RJ pivoted from graphic design to marketing
12:37 – How marketers can work with designers and create better briefs
15:35 – RJ explains his preference for in-house teams over agencies
21:56 – How the last two years have impacted marketing strategies
23:41 – RJ’s student-centered strategy
30:37 – How RJ made a business case for embracing social media
38:42 – RJ shares his top tip for those who want to become a social pro

Resources

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