Why Every Brand Should Follow in Lululemon’s Social Footsteps

Mar 17, 2023

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

• Salesforce Marketing Cloud 

• ICUC 

Full Episode Details  

Social is changing every day. But one thing that never changes is the importance of being authentic. 

Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach. 

Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels. 

Plus, Ravi explains why he views constraints as opportunities. 

In This Episode: 

• 0:00 – Introduction
• 4:11 – Introducing Ravi
• 6:32 – How Ravi contributes to social
• 9:46 – How Lululemon represents their community
• 16:31 – Carrying brand purpose across channels
• 27:24 – Ambassadors keeping it authentic
• 41:46 – Ravi’s final two 

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Connect with Ravi Hampole on LinkedIn 

• Ravi’s website 

Visit SocialPros.com for more insights from your favorite social media marketers.