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Social Pros Podcast

Jan 25, 2019

Andy Sernovitz, CEO of, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.


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In This Episode

  • 05:50 - How went from being the “Blog Council” to being an all around community for social media professionals
  • 09:14 - Why a good social media community requires management
  • 16:19 - Why deep social media communities need face to face interaction
  • 17:36 - How has evolved as social media has drawn larger budgets and more focus from corporations
  • 21:39 - How the ethics of advertising has evolved with social media
  • 24:53 - Why social media and word of mouth are not the same thing
  • 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products




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