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Social Pros Podcast

May 1, 2020

R.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data.

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This week:

Salesforce Marketing Cloud

Full Episode Details

Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend?

R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement.

With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks.

In This Episode:

  • 04:10 – How Pattern 89 uses AI to predict the success of social media ads
  • 07:06 – Why you can’t always depend on best practices to work for every brand
  • 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis
  • 16:15- How companies are shifting their marketing spend in the middle of this pandemic
  • 18:42 – How ideal publishing windows have changed
  • 23:09 - What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’
  • 31:13 – What type of ads and ad formats are performing best right now
  • 34:36 – How AI has improved dramatically in just 18 months


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