Nov 19, 2021
Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino, joined the Social Pros podcast to discuss a winning real-time social media strategy.
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Full Episode Details
Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino, is on the Social Pros podcast to share the secrets of TwinSpires’ success.
Social media never sleeps. And in the world of online gambling, sports, and racing, social pros need to have their finger on the pulse. Part of what makes TwinSpires’ social content so engaging is that it pops up exactly when the fans need it – in real-time.
Leah and her team don’t delay when it comes to pushing out content. Someone just won their 7000th race? Her team will push out recaps, graphics, and copy, right there and then. Leah explains why this is especially important in this industry and what other social pros can do to stay ahead.
She shares the strategies behind social listening, community management, and why a trusting, close-knit team is key to making fast decisions for social content. Leah also shares a little about the challenges of promoting racing and gambling content, including the regulations and how they differ by state.
In This Episode:
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