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Orcas, Community, and Social Culture

Mar 29, 2024

HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca.

Full Episode Details

Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the communities they want to build.

Joe explains where the idea behind HeyOrca came from and how important it was to build a tool that makes collaboration easier within social and marketing teams. He talks about customer feedback and how that’s helped HeyOrca to evolve, optimizing video content for social, and the important question you should ask yourself before you post something.

In This Episode:

  • 2:04 - A little background on HeyOrca
  • 4:07 - How Joe pivoted his focus to community building
  • 8:00 - Why Joe works closely with users and uses audience feedback to evolve the platform
  • 10:42 - How Joe stays on top of all the evolving changes in social media
  • 14:54 - Joe shares details of his new project, the HeyOrca Podcast
  • 18:13 - Joe explains what it’s like to work with non-profits and faith-based organizations
  • 21:58 - Why Joe has invested more time in his personal brand 
  • 27:20 - The important question to ask yourself while building your personal brand
  • 29:00 - Where the name HeyOrca came from
  • 34:07 - Joe’s tip for social pros 

Resources

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