Seize the Future with These Non-Obvious 2018 Trends

Dec 18, 2017

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• How backstory telling is a new take on traditional storytelling for brands
• How associating with a particular cause or political view has become a marketing tool for many companies
• Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
• How trends can sometimes create an opposition, or “anti-trend”
• Why personalized ads can lead to over targeting
• How a younger generation has led to the anti-nostalgic trend of disappearing content
• How people are adapting to the mass amount of content available

 

Resources

• Rohit’s Website and  Twitter.
• Non-Obvious 2018
• Win Bigly by Scott Adams

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