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Social Pros Podcast

Jul 2, 2021

Jenn Herman, Instagram Expert at Jenn’s Trends, joined the Social Pros Podcast in 2020 to share her top Instagram strategies and insights into how Instagram has changed (and hasn’t) over the past few years.

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Full Episode Details

Over the past decade, Instagram has earned its place as one of the most popular social media platforms of all time. With more than a billion users, it’s a go-to source for visual content, entertainment and also forms a key part of modern marketing strategies.

Jenn Herman, Instagram whizz and co-author of "The Ultimate Guide to Social Media Marketing," discusses how while Instagram has been through a lot of changes, ultimately, the strategies remain the same. What worked two years ago will probably still work. It just may need a little tweaking.

In this revisited "Best Of" episode of Social Pros, we’re looking back at our conversation with Jenn on the best Instagram strategies.

Jenn takes us through the changes she’s seen over the years on Instagram and how businesses can continue to keep up and leverage the platform to reach new audiences.

In This Episode:

  • 5:26 – Jenn explains how she came to co-write "The Ultimate Guide to Social Media Marketing"
  • 7:25 – How Instagram hasn’t really changed despite new features
  • 9:10 – Why Jenn thinks we should post TikTok content on Instagram Reels
  • 12:43 – The best ways to create authentic Reels
  • 15:30 – How to decide the best time to post serious vs. light-hearted content
  • 18:10 – How social media usage has increased during the pandemic
  • 22:08 – Jenn’s prediction for Instagram’s future sharing features
  • 24:25 – Jenn talks about how she managed to co-write and promote her book during the pandemic
  • 30:58 – The challenge of writing about a “moving target” like social media
  • 35:15 – Jenn’s top tip for becoming a social pro


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