How Cleveland Indians Fire Up Their Fans with Social

Nov 10, 2017

Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why running a successful lean social team means being structured but flexible
• How a spotlight on the business leads to opportunities for the social team to show off their skills
• Why relying on paid social means there is a weakness in your strategy
• How sharing fan content leads to peer buy-in for your content
• Why being spread across multiple social channels means having a unique set of content for each platform

Resources

• Joel Hammond on Twitter: @joelhammond
• Cleveland Indians on Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Pinterest
• Not voting for our players is a crime.

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