How Curiosity Fueled Duarte Garrido’s Social Career

Nov 4, 2022

There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef! 

Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career. 

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Full Episode Details  

We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.  

In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members. 

Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.  

In This Episode:

• 6:17 – Introducing Duarte 
• 7:07 – Duarte’s path to social media 
• 12:30 – How curiosity propelled Duarte’s career 
• 15:25 – Pre-requisites to becoming a social pro 
• 17:29 – What drew Duarte to Philip Morris? 
• 23:09 – Why Duarte’s role Philip Morris role felt counterintuitive 
• 26:39 – How he keeps his team focused on metrics at Standard Chartered 
• 34:39 – Duarte’s mindset for any social media and marketing team 
• 35:24 – How to start at a new company as a leader in social 
• 40:30 – How Duarte views social media 
• 41:30 – Duarte’s advice for budding social pros

Resources 

• Get the new State of Marketing report for free from Salesforce 
• Schedule a consultation with ICUC 
• Grab your free Social Media Audit Bundle 
• Connect with Duarte on LinkedIn 
• Follow Duarte on Twitter 

Visit SocialPros.com for more insights from your favorite social media marketers.