May 28, 2021
Tiara Christian, Head of EMEA Social Media, PR at Google, joins the Social Pros Podcast to chat about how Google localizes content worldwide to stay super relevant.
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Full Episode Details
No one quite does "global" like Google. But how does such a mammoth in the online world stay relevant and targeted across different countries, languages, and cultures?
Tiara Christian, Head of EMEA Social Media, PR at Google, explains just how Google pulls it off.
In this episode of the Social Pros podcast, Tiara discusses how Google approaches local messaging to make content hyperlocal and relevant to all types of audiences. She takes us through what it’s like to work at Google, how collaboration across departments works, and how she manages working as a mighty team of one.
Tiara also reveals details about how Google uses data to understand what users really care about and want to see.
In This Episode:
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