How Great Clips Does Social Media

Jul 7, 2017

Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (Jay Today TV: jaytoday.tv)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• Why successful social for a style brand doesn't always mean a focus on style
• How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy
• Why attentive social customer care sometimes means putting off resolution of an issue
• Why making the best use of social platforms sometimes means not using them at all

 

Resources

• Aaron Grote on Twitter: @atgrote
• Great Clips on Facebook, Instagram, Twitter, and Pinterest
• Clip Notes
• Marketing Shot:Chaser newsbot
• Greatest Generations Foundation

 

Visit SocialPros.com for more insights from your favorite social media marketers.