Mar 22, 2024
Social media
for brands has evolved and a big driver of the shift has been the
emergence of the creator economy. Audiences resonate with organic,
user-generated content on a level rarely seen with other
strategies. To talk more about how creators can evolve on social,
we welcomed Katelyn Sorensen, the CEO of Planoly.
Full Episode
Details
Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with many creators to promote the tool.
Katelyn is a big fan of the supportive nature of the creator economy, and Planoly’s partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly.
We discuss the realities of being a creator and how consistency can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we’ve all learned a lot since those days…
Katelyn also
talks about why it’s a good thing that the creator community is
less focused on follower counts and more on
engagement – which is the real key to success on social.
In This
Episode:
Resources
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