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Social Pros Podcast

Feb 2, 2018

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.


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In This Episode

  • How focusing on strengths and collaborating in weaker areas can lead to stronger content
  • How the scope of public relations has expanded
  • How to approach relationships with journalists vs influencers
  • How paid social has become more important as PR has evolved
  • Why it’s becoming more important to write with sound bites in mind



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