How Public Relations Succeeds in a Social Media World

Feb 2, 2018

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• How focusing on strengths and collaborating in weaker areas can lead to stronger content
• How the scope of public relations has expanded
• How to approach relationships with journalists vs influencers
• How paid social has become more important as PR has evolved
• Why it’s becoming more important to write with sound bites in mind

 

Resources

• Heather’s website, Twitter
• Geben Communication

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