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Social Pros Podcast

Mar 10, 2023

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Full Episode Details

Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people.

But consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It’s a must-listen! 

In This Episode:

  • 0:00 – Introduction
  • 3:37 – Let’s introduce Jacob Shipley
  • 4:48 – Jacob’s day-to-day at Tyson Foods
  • 6:51 – First party data tools 101
  • 10:00 – Tapping into niche audiences
  • 13:59 – Follower growth the right way
  • 17:55 – Keeping consistent on social
  • 22:01 – Jacob’s advice for budding social pros


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